Booklet about the anniversary

Booklet about the anniversary

Since 1998, Swisscom has been operating an Outpost in Silicon Valley. With Berlin and Shanghai, two more locations have recently been added. Former and current Outpost leaders look back on twenty fascinating years in which technological development has changed the world significantly. Order the booklet now or download it!

In a multi-part series on our website, we looked back at the Swisscom Outpost’s 20 years in Silicon Valley. The various contributions by former and current Outpost leaders have now been put together in a booklet.

The result is a 62-page publication in English and German with numerous photos and an overview table containing the technological and entrepreneurial developments of the last 20 years.

Order or download it

  • Download the booklet here for free
  • Order the booklet via for the anniversary price of $ 20.00 (excl. shipping and taxes)

We hope you enjoy reading the history of the Swisscom Outpost!

Palo Alto, August 2019

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20 Years of Outpost

20 Years of Outpost

“Swisscom has a place in Silicon Valley”

Roger Wühtrich-Hasenböhler is Head of Swisscom Digital Business. In his editorial, he looks back at the 20-year presence of Swiscom in Silicon Valley and looks ahead to the future of the Outpost.

Who would have thought in 1998 that Swisscom would still have a presence in Silicon Valley 20 years later?

What began as a small outpost for observing ongoing developments related to the Internet now involves the full spectrum of technical innovation and is an integral part of the Swisscom world.

The same year Swisscom was reorganized as a joint stock corporation and, step by step, was partially privatized, the first employees set foot in Silicon Valley, which at the time was still in its early development. Truly a pioneering achievement!

When the Internet bubble burst shortly thereafter and many other telecommunications companies withdrew, Swisscom held its ground and adapted to the new conditions. We were thus present from the very beginning of this new era.

Thanks to this far-sightedness, we were able to experience at first hand the increasing emergence of innovative startups and also shape the rapid technological developments, especially following the introduction of the iPhone in 2007.

Now more than ever, Swisscom has a place in Silicon Valley and enjoys an excellent reputation. The constant care for and ongoing expansion of our network has made us a true participant in this unique ecosystem.

This benefits not just our employees, but also our customers, suppliers and partners in various ways. Through the Outpost, we bring external innovation to Swisscom and thus contribute to the growth of the company.

But not only that: Today, our Outpost has become a hub for the entire Swiss economy. We also represent Switzerland in Silicon Valley and help shape the future of our country through an open innovation process.

In addition to Silicon Valley, we have recently established a presence in Berlin and Shanghai. Together with the established Outpost, this reflects our aspiration to be present in other hotspots and to be on the hunt for emerging trends around the world.

The Outpost is a success story that is able to look back on an impressive past, enjoys a vibrant present and can expect an interesting future. Here’s to exciting years yet to come and path-breaking developments that will change our Swisscom world!

Recorded by Mark Walti, Palo Alto, July 2019. Roger Wühtrich-Hasenböhler is Head of Swisscom Digital Business.

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CES Asia in Shanghai

CES Asia in Shanghai

Focus on AI-based Interpretation Handset and Electronic Car

In its fifth year, CES Asia 2019 brought the full tech ecosystem together from June 11-13, 2019 at the Shanghai New International Expo Centre (SNIEC). More than 500 exhibiting companies around the world and 125+ innovative startups from China, France, Norway, Switzerland and United States participated in this show.

By collaboration with Swissnex China, Swisscom Outpost China is one of the important sponsors for the SwissTech Pavilion at Startup Park. We welcomed 21 startups from Switzerland to present their innovative technologies focus on AI, Blockchain, IoT, AR, eHealth, Drone & Robotics etc in the show.

Vehicle Technology, AR/VR & Robotics, AI & IoT and Startups are the four main topics in this year’s CES show. The event featured the latest concept cars and connected vehicles from self-driving to all-electric; in addition to the entertainment and the daily housekeeping, the virtual and augmented reality (VR/AR) and robotics has been applied to health care, job training, farming, shopping, retail, beauty, sports, education, tourism and much more.

During the 3 days show, we visited all 5 exhibiting centers. So many exciting technologies and products have been presented. Especially the following emerging technology trends have been clearly observed at this year’s show:

New 5G hardware has been announced by Huawei. 5G is driving innovation across industries, from smart cities to digital health and self-driving vehicles. Across Asia, infrastructure updates continue in anticipation of wide deployment of 5G, which will bring faster speeds, larger data capacity and lower latency.

Artificial Intelligence (AI):

Artificial intelligence techniques, such as machine learning, and object recognition are fueling innovation. This year’s CES featured the companies at the forefront of AI such as Cheeta Mobile, IFlytek, Sogou.  In healthcare, AI is being used for tasks such as reviewing cancer screenings, while in retail, consumers use facial recognition to pay for goods at unmanned cashier-less stores.


Startup Park at CES Asia featured more than 125 diverse startups to present their products on a global stage.  “Welcome to Switzerland” at SwissTech Pavilion is the biggest camp at Startup Park to present the leading innovative technologies from Switzerland such as AI, IoT, Robotics etc.

Vehicle Tech:

CES Asia 2019 doubled its vehicle tech footprint on the show floor and featured the latest concept cars and connected vehicles – from self-driving to all electric. China is the world’s largest market for self-driving vehicles. In addition to the traditional car manufactures, we observed newcomers such as Neusoft and Baidu also entering this market to make cars greener, safer and more fun to drive. New forms of mobility will drive innovation in transportation in Asia and around the global, as ebikes and motorized scooters gain larger prominence.

Our Key Observation and Analysis

From this year’s show, we clearly observed two hot spots which already had been matured and well commercialized into the Chinese market:
1. AI-based Interpretation Handset or Tool Kit eg. Sogou and iFlytek
2. Electronic Car especially Chinese brand such as Great-wall Motor, SAIC Motor and HongQi

The application of AR/VR will be the next hot spot widely commercialized into the market, expected the second half of 2019 or beginning of 2020 especially with 5G technology’s strong support.

However, the commercialized application of 5G is still in hot concept stage in China and many exhibitors showed their latest 5G technology concepts such as remote control and support, for example, SAIC Motor’s remote-control driving/repairing from 50km away.

CES Official Website:
CES Official Wechat: 亚洲消费电子展CESAsia
Swissnex China publish on LinkedIn:

By Judy Wei, Shanghai, July 2019

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